Across industries and around the globe, customer expectations are evolving. A growing majority of customers – 72% – demand personalization and seamless digital experiences. At the bottom line, the elevated importance of personalization in customer engagement significantly increases the potential …

Customer Information Management: What It Is and Why You Need It Read more »

In a business landscape increasingly defined by digital transformation and omnichannel communication, providing exceptional and personalized customer experiences at all customer touchpoints has grown in importance. Eighty percent of consumers report changing brands following customer experiences that failed to meet …

How (and Why) to Create a Customer Journey Document Read more »