Across industries and around the globe, customer expectations are evolving. A growing majority of customers – 72% – demand personalization and seamless digital experiences. At the bottom line, the elevated importance of personalization in customer engagement significantly increases the potential …

Customer Information Management: What It Is and Why You Need It Read more »

In the last five years, the global market value of business-generated customer data has doubled– jumping from $12.3 million in 2017 to $24.7 million in 2022. Today’s businesses generate and collect more data than ever before, and that data continues …

What Is Data Management and How It Applies to Your Business Read more »