Before the advent of household electricity, mailing a letter could take weeks, months, or even years. Today, mailing a (digital) letter takes so little time that it’s practically instantaneous, a fact that has led to an explosion of emails for …

How to Include Email Management in Your Documentation Process Read more »

In a business landscape increasingly defined by digital transformation and omnichannel communication, providing exceptional and personalized customer experiences at all customer touchpoints has grown in importance. Eighty percent of consumers report changing brands following customer experiences that failed to meet …

How (and Why) to Create a Customer Journey Document Read more »