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- Digital asset management is the component of enterprise content management that focuses on media files like images and videos.<\/em><\/li>\n\n\n\n
- To start with digital asset management, first establish your goals, gather your assets, then structure and mitigate your data.<\/em><\/li>\n\n\n\n
- FileCenter\u2019s advanced document management tools can help you get the most value out of your documents.<\/em><\/li>\n<\/ul>\n\n\n\n
Defining Digital Asset Management<\/h2>\n\n\n\n
Digital asset management (DAM), or alternatively, \u201cdocument asset management,\u201d primarily stores, organizes, and shares media-rich files such as pictures, GIFs, videos, but it can also include audio, music, and documents. Typically, DAM deals with files that require rights to use them.<\/p>\n\n\n\n
Besides DAM, there are other types of ECM:<\/p>\n\n\n\n
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- Document management software<\/strong><\/a> (DMS):<\/strong> DMS deals primarily with text documents. DMS focuses on tools like text editing, e-signatures, optical character recognition, and file format conversion that help organizations manage, store, and share documents.<\/li>\n\n\n\n
- Content management system (CMS):<\/strong> This helps organizations manage digital and web content<\/a>. CMS typically focuses on two distinct components: a content management application (CMA) where users can create and modify web content, and a content delivery application (CDA) where users can compile those changes to the live website.<\/li>\n\n\n\n
- File management system<\/strong><\/a> (FMS): <\/strong>This deals with the local storage of documents. FMS deals with the way you store files, while the other three deal with the way you use files, so your DAM might utilize FMS, or it might not, depending on the way you store documents.<\/li>\n<\/ul>\n\n\n\n
These types of software aren\u2019t individual storage silos \u2014 they\u2019re tools for getting the most value out of different types of files, whether they\u2019re media (images, videos), non-media (text, spreadsheets), or online digital content (blogs, emails).<\/p>\n\n\n\n
![\"Digital](\"https:\/\/www.filecenter.com\/blog\/wp-content\/uploads\/2023\/03\/Image-1-6-1024x768.jpg\")
<\/a>Image Source: https:\/\/www.cloudfiles.io\/blog\/what-is-the-difference-between-ecm-dms-dam-cms-fms<\/a><\/figcaption><\/figure>\n\n\n\n 3 Steps to Get Started with Digital Asset Management<\/h2>\n\n\n\n
Here are a few ways to start collaborating and sharing digital media assets with DAM:<\/p>\n\n\n\n
1. Establish Goals<\/h3>\n\n\n\n
The overarching goal of DAM is to allow your organization to search, use, and share digital assets, but within that overall goal there\u2019s some specific considerations you should keep in mind:<\/p>\n\n\n\n
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- Self-serviceability: <\/strong>One of the key strengths of digital asset management is that it gives users direct access to find and use the assets they\u2019re looking for. Digital assets should be searchable and usable so that users can find assets on their own without a barrage of emails back and forth to your art or marketing department.<\/li>\n<\/ul>\n\n\n\n
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- Brand consistency:<\/strong> Your brand identity changes over time \u2014 even the most consistent materials still change over time. For example, American Airlines used the same logo<\/a> from 1967 to 2013, a long 46 years. In that time, technology advanced and the way brands used their logos changed, so even though Massimo Vignelli\u2019s<\/a> iconic logo remained the same, American Airlines updated their logo to new digital formats, higher resolutions, and different applications.<\/li>\n\n\n\n
- Metadata policy:<\/strong> \u201cData about data\u201d or metadata<\/a> primarily involves keyword tags that allow users to search for documents based on keywords, authorship, creation date, etc. In order for metadata to be truly useful, however, your users have to add consistent types of metadata to their digital assets. A metadata policy helps inform which types of tags you need for which types of assets.<\/li>\n<\/ul>\n\n\n\n
- Metadata policy:<\/strong> \u201cData about data\u201d or metadata<\/a> primarily involves keyword tags that allow users to search for documents based on keywords, authorship, creation date, etc. In order for metadata to be truly useful, however, your users have to add consistent types of metadata to their digital assets. A metadata policy helps inform which types of tags you need for which types of assets.<\/li>\n<\/ul>\n\n\n\n
- Brand consistency:<\/strong> Your brand identity changes over time \u2014 even the most consistent materials still change over time. For example, American Airlines used the same logo<\/a> from 1967 to 2013, a long 46 years. In that time, technology advanced and the way brands used their logos changed, so even though Massimo Vignelli\u2019s<\/a> iconic logo remained the same, American Airlines updated their logo to new digital formats, higher resolutions, and different applications.<\/li>\n\n\n\n
- Content management system (CMS):<\/strong> This helps organizations manage digital and web content<\/a>. CMS typically focuses on two distinct components: a content management application (CMA) where users can create and modify web content, and a content delivery application (CDA) where users can compile those changes to the live website.<\/li>\n\n\n\n
- To start with digital asset management, first establish your goals, gather your assets, then structure and mitigate your data.<\/em><\/li>\n\n\n\n